PROPOSAL for CONCORA, Connecticut Choral Artists
Purpose: Design marketing collateral for CONCORA’s 2016-2017 concert season and a handbook for how to use it.
ZR will review previous seasons’ collateral, including:
ZR & CONCORA will schedule online (Skype) conversations with Marketing Committee, Artistic Director, and/or other stakeholders as agreed upon.
Review of research by Communications & Social Media associates prior to submission.
Marketing Plan. ZR will create a custom CONCORA handbook with dates for deploying marketing collateral, tips & tricks for active social media & print media engagement, and resources for following up with and retaining patrons.
Design Comprehensives. ZR will provide branded designs for each concert (up to 5 total) in .psd, .jpg, and .pdf form. Designs will be royalty-free and scalable. (Maximum 3 revisions.)
Marketing Materials. ZR will deliver electronic- and print-ready materials to be determined in consultation with the leadership team. These may include:
Website. ZR will provide a fully-functioning website to CONCORA to interface with existing ticket/e-marketing platforms. CONCORA will provide all content. Website interface will be easily updated by layperson. (Maximum 5 revisions.)
Sample Breakdown of Roles & Responsibilities:
Designs for print materials
Designs for e-media
... text content for all materials
… orders for print materials
… graphics to social media sites
… social media posts, photo & video uploads, etc.
… Facebook events
…mailing lists and bulk or 1st class mailing of season brochure
…blog posts, updated concert information, any textual changes as needed
The price below includes the following:
Please note the following:
TOTAL package fee:*
This price is based on purchase of the entire package; individual a la carte items may be more if purchased separately. However, we want to work within YOUR budget so please let us know how we can help you!
*A 10% deposit ($500) is due upon receipt of signed contract.
ZR LLC offers leadership coaching, guided strategic planning services, as well as governance review and board development.
ZR can also provide guidance on infrastructure development, specifically in the following areas: